#AWPOWERFIFTY : Monalisa Molefe

What motivated you to become an entrepreneur OR take your career in the direction you did? Is having your own business OR this role you are in something you always wanted?

The chance to acquire my first business was a convergence of favourable circumstances, a moment when every star seemed to align. This seamless transition allowed me to quickly acclimate to the role of an entrepreneur. My initial venture in the fine arts industry became the catalyst for a myriad of opportunities, enabling me to diversify and evolve into the multi-hyphenate creative entrepreneur I am today, deeply involved in arts and culture.

Growing up, I always had a vision of myself as a businesswoman, regardless of the form it might take. As a child, I dreamt of a future where I was impeccably dressed and holding a position of leadership, whether in a corporate setting or running my own enterprise. The details were nebulous, but the aspiration was clear—I was destined to lead. Now, I can confidently say that destiny has played its part in shaping my journey. The desire to be a leader was innate, something I’ve felt as far back as I can remember.

Which woman has positively impacted you in your career/business? And what is the one lesson she taught you?

My mother and many mentors have generously shared pearls of wisdom and knowledge with me. The most valuable lesson has been that it's the small, daily actions that ultimately sculpt the broader picture of one’s identity and life's purpose.

How do you define success?

I equate success with the ability to have a good night's rest. Without it, true success is elusive—you can't operate at your best. Achieving harmony that allows your mind, body, and soul to rest, heal, and rejuvenate ensures that your external life flourishes as a natural consequence.

One insight for anyone interested in the industry you are working in?

The global art market has indeed shown signs of growth, and the rise in the value and recognition of contemporary African art is a pivotal part of this development. The presence and influence of African art fairs and exhibitions such as 1-54 Contemporary African Art Fair, ART X Lagos, and the Investec Cape Town Art Fair, have been instrumental in elevating African artists on the international stage.

This enhanced visibility challenges outdated perceptions of art from the continent, highlighting the talent, creativity, and commercial viability of African artists. With art no longer viewed solely as a cultural artifact but also as an investment, African artists, advisors, and collectors are increasingly significant players in the global art market.

The art market in Africa is thriving, not just creatively but also economically, as international visitors, connoisseurs, and enthusiasts explore the richness of the continent's art scene. Africa's time is indeed now, and the continent is rightfully taking up space and diversifying the industry. By engaging in the full value chain of the fine arts industry—from creation to curation, advisory to collection—African professionals contribute to a sustainable and profitable ecosystem.

Art from Africa, created on the continent, holds substantial intrinsic and financial value, offering lucrative career opportunities and investment potential. The current momentum is a testament to the vibrancy and resilience of African art, and it is an exciting time for all those involved in the sector.

What is your one key guiding principle in your work life?

LOVE . My success and energy come from operating with love for what I do.

What do you believe is the most impactful and immediate action your industry can take to Accelerate Gender Equality Through Economic Empowerment. (this is the theme for INTERNATIONAL WOMEN’S DAY in 2024)

Mentorship Networks: Develop mentorship networks that connect established women in the arts with emerging female artists and professionals, facilitating skills transfer and professional development.

Educational Workshops: Offer workshops and training programs designed to enhance women's business acumen, knowledge of the art market, and digital marketing skills to better promote their work.

Visibility Campaigns: Launch high-profile campaigns to raise awareness about women artists and cultural leaders on the continent, showcasing their contributions to both the art world and society.

Fair Wage Initiatives: Promote fair wage initiatives to ensure women are paid equitably for their work, whether it’s artwork sales, performances, or speaking engagements.

Research and Data: Invest in research to collect data on the representation and economic status of women in the industry, using this to inform strategies and measure progress.

The three books that changed your life